Onward by Howard Schultz CEO of Starbucks. Business Owners this is a Great Book to Read! Check out trailer http://t.co/U0O7pRw
Onward: How Starbucks Fought for Its Life without Losing Its Soul
In 2008, Howard Schultz made the decision to return as the CEO of Starbucks to help the company restore financial health and return to its core values. In Onward, he shares the remarkable story of his return, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
#1 New York Times Bestseller